adidas
Performance Marketing | Email Marketing | Embedded Commerce | Social Media Marketing | Influencer Marketing
Building a Performance Engine for a Global Icon
When adidas wanted to scale their affiliate footprint in South Africa, they came to Forge. Our performance team architected their full affiliate program from the ground up — tracking, governance, partner onboarding, the works.
But we didn’t stop at “set up.” We built a growth machine. Today, we actively manage and optimise the program, sourcing publishers who actually match the brand’s values and audience. From niche performance partners to mainstream media, we’ve expanded the network into influencers, sports clubs, recreation communities, and high-authority publishers that drive real revenue, not vanity clicks.
With datafeeds rolled out and embedded commerce now live, we’re pushing the frontier even further: club supporter stores.
Social clubs can now earn cash back every time their members buy adidas gear — a win for community, a win for the brand, and a win for performance marketing done right.
This is what happens when one of the world’s biggest sports brands meets a team obsessed with building scalable ecosystems, not just campaigns. Forge didn’t just launch an affiliate program — we’re forging a long-term, multi-channel growth engine for adidas.