David Frost Wine
Unlike many athletes or celebrities who lend their name to a brand, David Frost and his family have been in the wine business in South Africa for over 60 years. His father’s vineyard was the first place he hit balls and the pocket money he made from picking grapes, funded his first set of clubs and an on going supply of balls. In 1994 the tradition of vineyards in the family continued when David bought a 300-acre Vineyard in the Paarl wine region where he produced his first 3,000 cases of Cabernet Sauvignon in 1997.
When this client approached us, they wanted their CI to move away from their minimalistic branding. They wanted to adopt a more old-world, traditional feel without being old fashioned. We brainstormed how to best incorporate the original farmhouse imagery while still keeping the brand modern and fresh.
The best way to do this was to this was to keep to black and greys paired with a few selected bold colours.
The client made it very clear that they wished to grow their mailing list. We decided run a competition on social media, giving people a free entry to win a selection of David Frost wines in return for their email addresses.
The response was overwhelming, with their mailing list more than doubling within the first month.
In line with the new CI, they asked us to design a range of printed marketing collateral, including:
Presentation Folders | Tech Sheets | Bottle Necker | Shelf Talkers
The client requested that we take over their social media pages. We tweaked their Facebook, LinkedIn, Twitter and Instagram pages to be more in line with their new CI. They also had regular, interesting wine related posts on their social media pages in order to grow their following.
These have been well received, with their pages growing as expected.