When this client came to us they had an idea of what they wanted to do, but nothing more than that. They knew what their focus would be and who they hoped their target audience would be. They wanted to write an informational blog focussed on osteoarthritis and it’s causes, cures and home remedy tips. The audience they wanted to attract was women aged 45 and up, based in English speaking countries in Europe and America.
They asked us to come up with a brand name, register a domain that would suit it, and design a corporate image around that.
After a rather vigorous brainstorming session, we came up with OhMy.Health, which is also the domain we managed to secure for them. Their colours are a variation of soft pinks, black and white.