Renault Case Study

The Business Case

The client objective was to promote their marque, focusing on specific models. Our brief was to generate test drive leads and vehicle sales.

Though the existing Renault site is expansive and has all the information an interested visitor might need on every one of their brands, not all visitors are immediately ready to book a demo for a specific vehicle. They may wish to explore other vehicles and tend to get lost in the vast selection of vehicles available.

This leads to visitor abandonment and lost leads. This is why they approached us for a solution.

"I want to thank you all [at Forge] for playing a part.
In days when I’ve felt overwhelmed in my job and asking your team to do something for me, you guys are reliable and efficient. The best part is that I don’t need to follow up or chase you to do the work."
Renault South Africa


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