Renault South Africa reached thousands of eager new buyers, leveraging digital media and clever marketing message.

Forge Advertising was contracted by Renault South Africa to run premium email, promoting the Renault Sandero. Forge Advertising implemented an EDM campaign targeting relevant interested potential buyers from an audience of over  40 million eligible recipients.

By targeting on consumer behaviour, age, interest, location and selecting only consumers who’ve shown interest in Automotive and who have shown purchase intent Forge targeted highly relevant consumer via opt-in email.