ROSS
This client approached us with a brand new invention and a very basic website. They invented an automatic sanitizer for prosthetic liners and wanted to target amputees, orthotists and prosthetists in the USA and Canada.
We were asked to completely redesign and rebuild their website to optimise the user experience, and ultimately drive sales. Their YouTube channel also needed to be updated with better headlines and descriptions, as well as more accurate subtitles.
Website Design
The client was thrilled with our proposed design and gave the go ahead for us to build their website. We wanted to create a clean, easy to read site without too much noise and clutter.
The upgraded functionality on the site included:
- a portal for O&P’s to register as resellers of the product,
- a guarantee and warrantee registration page for new users,
- a lab report on the product that could be downloaded in exchange for an email address,
- a comprehensive check-out page with an option to finance the product over 6 months.
We implemented Google tracking, social media pixels and a click-tracker on the site to ensure that we get the most accurate consumer behaviour data.
Website Design
The client was thrilled with our proposed design and gave the go ahead for us to build their website. We wanted to create a clean, easy to read site without too much noise and clutter.
The upgraded functionality on the site included:
- a portal for O&P’s to register as resellers of the product,
- a guarantee and warrantee registration page for new users,
- a lab report on the product that could be downloaded in exchange for an email address,
- a comprehensive check-out page with an option to finance the product over 6 months.
We implemented Google tracking, social media pixels and a click-tracker on the site to ensure that we get the most accurate consumer behaviour data.
Social Media
The client asked us to match their social media pages to the CI of the site, and we populated it with the content we had available.
We designed a series of social media posts and campaigns to introduce the product to the relevant target audience and to get traffic to the site. We tested a few audiences and creatives and found one that the client was happy with and that worked well for the market.
Email Marketing
We set up a marketing automation platform that would capture the leads and send out prescheduled newsletters to new contacts as they sign up.
Newsletters go out on a weekly basis with content from the site.