The Importance of Real Testimonials

The importance of testimonials can’t be underestimated….so don’t ever take shortcuts and create fraudulent and obviously fake testimonials.

Your prospective customer will see right through you.

We saw this pearl today, the trifecta of poor judgement. A stock image using an obviously fake title and the obligatory spelling mistake.

Just don’t.

Go the extra mile. Find a customer that loves your business and get an authentic review. It’ll pay dividends in the long run.