Launching Genie Health in South Africa
How Forge helped a global medtech brand land locally — with precision, personality, and a touch of Padel. When a leading South African healthcare innovator brought global brand Genie Health
How Forge helped a global medtech brand land locally — with precision, personality, and a touch of Padel. When a leading South African healthcare innovator brought global brand Genie Health
How we built the strategy and design framework for a national acquisition play. When most people hear “Medicare,” they don’t think fast-moving innovation. They think paperwork, complexity, and an alphabet
We were in New York City! We headed the Big Apple to Affiliate Summit East looking for awesome offers/traffic & partners for OfferForge.com, CashBag.co and our other brands. If you
We currently find ourselves in strange and desperate times, for businesses and their customers alike. Most businesses are stuck with no revenue without any prior warning. Surviving this crisis might
Marketing during an economic crisis is absolutely crucial and it doesn’t have to break the bank! In the midst of the Covid-19 Pandemic and the associated economic crisis, uncertainty and
We are currently finding ourselves in a global crisis. Not only are thousands of people gravely ill, but many have lost loved ones to Covid-19. With the world wide lockdowns,
In today’s hustle culture, it has almost become the accepted norm to work yourself nearly to death. The idea of 20 hour workdays on 4 hours of sleep would seem
The importance of testimonials can’t be underestimated….so don’t ever take shortcuts and create fraudulent and obviously fake testimonials. Your prospective customer will see right through you. We saw this pearl
If you’ve read some of our other articles, you will understand the benefits of content marketing. It builds trust with your target audience, it gives you a better reputation, and
There are few lifestyles quite as unpredictable or as busy as an entrepreneur. Waking up at the crack of dawn, running around to meetings, and slaving away into the midnight
So, you have an e-commerce store and you have marketed it on social media. You are getting a few visitors, but you could definitely use more traffic. You need visitors
Imagine you were launching a new product next week. You have two options for marketing it: Post it on Facebook, sit back and hope that people will find it.
Knowing your target market is absolutely vital when developing your product or service, and it helps to know who you need to sell it to. Major brands are constantly re-evaluating
According to worldpopulationreview.com South Africa is listed as a developing country. For the local advertising industry this means that we still greatly rely on traditional media to communicate with consumers.